Finally, your dream of starting your own business is coming true, and you think to yourself, do I really need a logo and is it really that important? Wait I can just draw one up in PowerPoint!

WRONG…

A logo isn’t just a pretty picture of your company name or something that can be done sometime in the future. A logo is in fact one of the integral parts of the success of your brand.

Why is a logo so important you may ask yourself. Because…

It Grabs Attention

Your company logo grabs the attention of potential consumers and communicates your company’s core values.

First Impressions Count

It creates an interest for the public to learn more about your brand by doing some research on the internet.

Brand Identity

The company logo forms the foundation of your Brand Identity from the colours used to the font and will form part of all future marketing and branding material. Refer to my previous blog post on: “Why You Need an Experienced Designer to Design your New Company Logo“.

Recognition

Your logo is a symbol of recognition and should trigger a positive recall of what your brand is offering and what it stands for.

Competitors

Your logo should stand out from those of your competitors. Especially when it comes to recall in the memory of the consumer.